Reports Research: January 2019

Thursday, January 31, 2019

Chemicals & Materials Market – Size, Share, Outlook And Analysis.

The industry of chemicals & materials forms the basis of various industries such as construction, transportation, food and beverages, pharmaceuticals, electronics, healthcare, utilities, and oil & gas. The market consists of a number of components and sub components within its large portfolio. A chemical compound is a distinct substance or compound that is artificially manufactured or purified, whereas a material is a compound from which other complex materials are made. Chemicals, organic and inorganic in nature, form the building blocks of different kinds of materials. Widely used materials include ceramics, adhesives, metals, composites, polymers, and glasses.

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Chemicals & Materials Market Outlook – Surge in Electronics and Construction Chemicals Industries Augmenting Market Growth

Increasing demand for electronic devices across the globe, especially in key regions such as North America, Asia Pacific and the Middle East, is driving demand for electronic chemicals. Electronic chemicals such as PCB laminate, silicon wafer, specialty gases, and wet chemicals are widely used in a wide number of electronic applications such as computers, electronic circuit, diodes, capacitors, home appliances, and entertainment systems. Asia Pacific contributes the largest share in electronics market, which is the largest end-user segment for electronic chemicals.

Construction chemicals are chemicals used to enhance the quality of the structure by providing resistance against dry heat and wet climate, and protection against fire. Population explosion in countries such as India and China, along with rapid economic growth in these countries, has fueled demand for infrastructure and construction, in turn increasing the number of infrastructural development activities. This, in turn, creates a highly conducive environment for growth of the chemicals and materials market.

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Chemicals & Materials Market Challenges – Reduce Environmental Impact

Effective and eco-friendly mode of waste disposal, adopted by various regions, act as a key challenge for chemicals & materials manufacturing companies. Stringent laws are enforced on the disposal, only after treatment of all wastewater, gases, and semi-solid waste. The Ministry of Environment and Forest (MoEF) of India, on December 23, 2010, implemented water prevention and control pollution act 1974 and air prevention and control pollution act 1981. These impose stringent regulatory framework for manufacturers and end-users regarding production, import, export, and storage of hazardous chemicals & materials.

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Pallet Market, by Product Type, Material, and End-use Industries – Size, Share and Analysis, 2025

Pallet is a structural foundation that allows storage and transportation of goods. Pallet offer several activities such as assembling and storing of goods in the manufacturing units and warehouses. The pallets are lifted by jacking devices such as forklift, front loader, pallet jack, or cranes. The material offers an inexpensive method for handling and storage activities in various manufacturing industries.

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Increasing number of manufacturing units and the growing housing and construction sector is a major factor propelling growth of the market. Moreover, the increasing import-export activities in pharmaceuticals and food and beverage industry has fuelled demand for reliable and durable product storing materials, including pallets. Plastic pallets accounted for the fastest growing material segment, as plastic pallets are preferred for shipment of goods. This is owing to the materials’ durability, light-weight, and low-cost in terms of floor space and labor requirement.

North America held dominant position in the global pallet market and accounted for the market share of 37.99% in 2016. Development in the food and beverage and construction sector in the U.S. and Canada is major factor driving growth of the market in the region. Moreover, the increasing demand for pharmaceuticals and health supplements, due to high prevalence of diseases such as obesity, diabetes and others is expected to increase demand for plastic pallets as these pallets possess enhanced durability and are less prone to contamination.

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Major Players in the Global Pallet Market:

The major players are adopting various strategies for market growth. For instance, Brambles acquired IFCO (US pallet business) systems in 2011 as a part of their acquisition and merger strategy. Brambles Limited, LOSCAM, Rehrig Pacific Company, CABKA Group, PECO Pallet Inc, The Corrugated Pallet Company, Falkenhahn AG, Millwood Incorporation, Litco International Inc and Schoeller Allibert are some of the major players operating in the global pallet market.

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Wednesday, January 30, 2019

Cocoa Market – Revenue, Research Report and Global Forecast to 2025

Cocoa beans are dried, fully fermented, and processed to extract cocoa butter, cocoa liquor, and cocoa powder. Forastero, trinitario, and criollo are the three main varieties of cocoa plant, of which Forastero beans are most widely consumed and comprises around 85% of the world production of cocoa.

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Growing demand for chocolate and chocolate coatings are major factors propelling growth of the market. Moreover, abundant application of cocoa products such as cocoa butter, liquor, and powder is contributing to growth of the market. Cocoa is extensively used in various products, including drinking chocolate, dark chocolate, sweet chocolate, baking chocolate, and milk chocolate. Cocoa offers several health benefits as it contains high flavonoids concentration that help in reducing cardiovascular problems.

However, declining soil fertility, changing climate and weather conditions are some of the factors adversely affecting the productivity of cocoa beans. According to the World Cocoa Foundation, variation in climate conditions affect cultivation of cocoa in a several ways including pest infestation and reduction in pod weight. Furthermore, the changing climatic conditions causes shrinkage of cocoa growing areas in leading cocoa producing countries such as Côte d’Ivoire and Ghana. These factors restrain growth of the global cocoa market.

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Europe held a dominant position, in terms of revenue, in the global cocoa market and is expected to maintain its dominance over the forecast period, witnessing highest CAGR among all. According to the Center for the Promotion of Imports (CBI), Ministry of Foreign Affairs, in 2016, Europe accounted for more than half of global cocoa bean imports, with Germany, the Netherlands and Belgium being the largest importers in the region. Furthermore, the Netherlands is the major direct importer of cocoa beans from emerging economies such as Ivory Coast, Ghana, Cameroon, Nigeria, and Peru.

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Self-Healing Grid Market, By Component, End Use and Region – Size, Share, Outlook and Competitive Analysis, 2018–2026

Self-healing grids are a part of the overall electrical power distribution that comprises of sensors, automated switchgears and controls, and advanced software. These systems are also known as smart grids, as it utilizes real-time information from the distribution networks for detection and isolation of faults, and then reconfigure the flow of energy to minimize number of consumers impacted, as a result of electrical faults. In conjunction with this, another factor fueling the self-healing grid market growth is enhanced durability of electrical supply systems.

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Upgrade of distribution network infrastructure requires replacement of conventional analog systems with digital components, processors, software, and power electronic technologies. Major benefit of integration of this technology is the low time requirement for reconfiguration of solutions to outages and faults, ranging from 1 to 5 minutes. Moreover, increasing integration of IoT and rampant development of smart cities characterized by enhanced connectivity of electrical supply systems, tracking and monitoring consumption by consumers and service providers, and integration of distributed renewable energy systems. This in turn is expected propel demand for self-healing grids over the forecast period.

High initial cost of replacement and upgradation of existing systems is expected to be among the major growth challenges for self-healing grids market. Moreover, providing and monitoring communication protocols and breaches are expected to be among the major concerns of the consumers adopting these technologies.

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North America dominated the global self-healing grid market in 2016, and is expected to continue its dominance over the forecast period. Government initiatives to support the installation of AMI meters and smart solutions in electrical infrastructure, and funding approvals for the upgradation of the existing infrastructure is expected to drive the regional market growth. For instance, in June 2017, Lubbock Power & Light, Municipal Electric Utility in Texas allocated US$ 120 million for upgrade of the existing infrastructure. Moreover, according to CIA World Factbook, China and India together account for over the 33% of the global electricity consumption.

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Tuesday, January 29, 2019

Well Completion Equipment and Services Market – Size, Share, Trends and Analysis, 2018-2026

Well completion is the process of making oil and gas well capable of production after drilling is accomplished to signified depth. It comprises entire completion processes, which include running the production tubing, setting the downhole tools, and numerous other operations, which are carried out for making the well ready for production. Furthermore, the process of stimulation to improve the productivity of a well is also involved in well completion operation.

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Increasing exploration and production activities across the globe backed by increasing number of rigs is contributing to growth of the well completion equipment and services market. For instance, Oil and Natural Gas Corporation (ONGC) aims to increase crude oil production from 22.6 MT (million tons) in 2017 to 26.42 MT in 2022. However, fluctuating oil price is a major factor restraining growth of the well completion equipment and services market worldwide.

Packers hold the largest market share in the well completion equipment and services market as it provides numerous services such as zonal isolation, seal between inside of the casing and production tubing, wellbore wall, and other services. In 2017, TAM International Inc. an oilfield services company introduced casing annulus packers with the Deadbolt valve system, which is designed to run in harsh environments.

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Onshore segment dominated the global well completion equipment and services market. According to U.S. Energy Information Administration, in 2015 the Global onshore crude oil production was 71% and that of offshore was 29%. However, offshore oilfield activities are projected to be the fastest growing segment, owing to growing offshore exploration and production activities in deep and ultra-deep waters.

Brown Sugar Market, by Product Type, Form, Application - Size, Share and Analysis, 2018-2026

Brown sugar also called as soft sugar is a granulated white sugar combined with pure cane molasses. The common brown sugar is produced from sugar cane or beet. The molasses amount decides the shade of the sugar in light or dark brown. The light brown sugar has around 3.5% of molasses by weight and the dark brown sugar has around 6.5% of molasses and yields deeper color and flavoring. India is one of the world’s largest producer of sugar cane. According to the United States Department of Agriculture (USDA), India’s sugarcane production in 2016/2017 was 309.98 MMT (million metric tons), which is expected to increase by 15% to 330 MMT by 2017/2018.

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The global brown sugar market is majorly driven by the growing food & beverages industry in the past decades and is anticipated to grow rapidly over the forecast period. Furthermore, the bakery industry is the largest consumer of brown sugar, owing to increasing demand for bakery products. According to Germany Trade and Invest, in 2015, Germany led the European bread market with annual per household consumption of 62.4 kg, which is the highest among all the other nations in Europe and thereby, a high utilization of brown sugar for the manufacture of breads is projected in this region. Moreover, American Crystal Sugar Company uses liquid brown sugar for the manufacture of bakery products. Similarly, Imperial Sugar Company uses brown sugar for the manufacture of sweet rolls.

However, increasing inclination of consumers towards sugar free products and increasing health concerns such as heart diseases, diabetes, obesity, and others are likely to restrain the growth of brown sugar market. Moreover, World Health Organization (WHO) recommends children and adults to reduce their sugar to 10% of total energy intake, which further stands as a restrain in the brown sugar market at a global level.

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Bakery Industry is accounted to be the major contributor of the global brown sugar market, owing to increasing demand for bakery products such as breads, biscuits, cakes, and others. According to American Bakers Association, the U.S. bakery industry accounts for US$ 311 billion in the total economic output of the economy or 2.1% of GDP since the last couple of years. Furthermore, high consumption of dairy products is likely to fuel the brown sugar market worldwide.

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Monday, January 28, 2019

E-cigarettes Market – Research, Revenue and Competitive Analysis, 2018-2026

E-cigarettes majorly include nicotine, propylene, glycol, glycerin, and flavorings in liquid form that gets vaporized. They are made up of a cartridge, a battery, e-liquid and an atomizer that heats up ingredients in cartridge that creates a vapor inhaled by the consumer. They are tobacco free and do not produce any combustion, smoke, and odor. E-cigarettes function similar to normal cigarettes with visible vapor and an LED light produced when the user draws on an e-cigarette, E-cigarettes tend to offer a sensation (nicotine hit) similar to conventional tobacco cigarettes. According to the US Food and Drugs Administration (FDA), e-cigarettes convert the chemicals such as nicotine into an aerosol that is inhaled by the user.

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Increasing health awareness regarding the use of cigarettes, adoption of eco-friendly products, and the tax hike of regular cigarettes are the factors contributing to growth of the e-cigarettes market. In July 2013, the World Health Organization (WHO) issued a statement regarding the potential risks of using e-cigarettes, which include throat irritation and coughing. This is expected to hamper the growth of the global e-cigarettes market.

Global E-cigarette Market Outlook:

North America region is leading global e-cigarettes market. Increasing educational campaigns coupled with ban on smoking in public places in the U.S. has resulted in an approximate 31% drop in the sale of conventional cigarettes since 2005. This has created a large scale opportunity for e-cigarettes manufacturers in the U.S. thereby resulting in the growth of the market in North America. According to the National Youth Tobacco Survey (NYTS), an estimated 27.1% of U.S. adolescents used of e-cigarettes in 2015. This has resulted in 41 states banning the sale of e-cigarettes to minors due to the increasing number of health complications associated with it. These factors could greatly hamper the growth of the e-cigarettes market in North America.

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Europe is projected to be the fastest growing market for e-cigarettes, owing to the high prices and regulations that are imposed on cigarettes in the developed economies of the European region. For instance according to the Action on Smoking and Health (ASH), number of smokers using e-cigarettes regularly have increased from 2.7% in 2010 to 17.7% in 2014 in the U.K. and it is expected to witness a substantial increase during the forecast period on account of the health complications due to the combustion of tobacco in cigarettes. The smoke forms a sticky chemical slurry called tar, and the tar coats delicate parts of the lungs. However e-cigarettes don’t produce tar, because they don’t burn (or even contain) tobacco or other plant material. This is expected to drive growth of the market in the European region.

Key players in Global E-cigarettesMarket

Some of the key players operating in the global e-cigarette market include Japan Tobacco Inc., Reynolds American, Philip Morris International, Altria Group Inc. VMR products, and British American Tobacco.

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Seed Treatment Market – Trends, Outlook and Opportunity Analysis, 2025

Seed Treatment Market – Insights

Seed treatment involves application of pesticides to seeds for protecting them from diseases caused due to various organism and insects. Treating seed with pesticides is important, as it improves health of crops. Major factors driving growth of the market include low-cost of crop production and less environmental impact of seed treatment. During the seedling development stage, crop seeds are exposed to adverse environmental conditions. Seed treatment reduces the environmental impact of the manufacturing process by reducing the spray applications of crop protection products and decreasing exposure to non-target species including pollinators and humans.

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According to American Seed Trade Association (ASTA), the exposure of potential soil surface to pesticides is reduced by around 90% or more as compared to other application methods such as broadcast sprays or in-furrow applications. However, although seed treatment is a cost-effective crop protection technique, it is not efficient if presence of pest is high. Hence, the low shelf life of the treated seeds and limited protection are major factors restraining market growth.

Seed treatment is segmented on the basis of crop type in cereals & grains, sugar beets, alfalfa, oil seeds, sugarcane, and vegetables. Cereals & grains segment is expected to account for the highest revenue share over the forecast period, due to its increasing consumption by global population. According to the United States Food and Agriculture Organization, the global cereal consumption was 38 million tonnes in 2016 and was increased by 1.5% in 2017. Furthermore, seed treatment is segmented on the basis of applications such as insecticides, fungicides, herbicides, fertilizers, and bio-control. Herbicides accounted for the largest revenue share in 2016, owing to its easy application and low cost. According to Federation of Indian Chambers of Commerce & Industry, herbicides accounted for 16% of the total crop protection chemicals market in 2015.

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Latin America is a dominant region in the global seed treatment market and was valued at US$ 6,199.6 Mn in 2016. Brazil is a global soybean producer and around 98% of soybean seeds in Brazil are treated with fungicides and insecticides. This factor is considered as a major driver for the growth of seed treatment market in this region.

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Sunday, January 27, 2019

Men’s Underwear Market – Outlook, Share and Opportunity Analysis, 2025

Global Men’s Underwear Market - Insights

An underwear is usually made up of suitable material or fabric in order to provide comfort and protect the internal body parts. Increasing awareness regarding health & fitness and personal hygiene among men is a major driving factor for the growth of the men’s underwear market. Furthermore, increasing demand for stylish and trendy underwear such as ‘geo-prints’ launched by the Australian company 2eros in 2016 are expected to fuel demand for men’s underwear, which in turn is expected to drive the growth of the market during the forecast period (2018 – 2025). Wide availability of products related to intimate apparels for men coupled with discounts with online e-commerce websites such as Amazon providing 20-30% discount on brands such as Jockey and Hanes, which is expected to drive growth of online shopping for underwear worldwide.

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The specialty store segment held a dominant position the market and it is expected to retain its dominance in the global underwear market over the forecast period. This is attributed to increasing number of specialty stores, which are most preferred to purchase underwear due to the large variety of options available at these stores. For instance, HanesBrands launched a pop-up shop in 2017, in North Carolina in the U.S. providing customers with up to 75% discount on their undergarments. Furthermore, online channel segment is gaining significant traction, as market players are focused on offering their products through online distribution channels to expand their customer base. These distribution channels enable manufacturers to offer a large product portfolio along with providing discounts and receiving immediate feedback of the customers.

Asia Pacific was the most dominant market in terms of revenue share in 2016 and is expected to continue its dominance over the forecast period. Asia Pacific men’s underwear market was valued at over US$ 2.3 billion in 2016, due to high demand for underwear due to the high male population in the region especially in China and India that account for the highest male population globally. According to the World Health Organization (WHO), the male population in China and India stood is reported to be 700 million and 640 million respectively in the year 2016. Increasing penetration of international underwear brands such as Hanes, Jockey, and Calvin Klein in emerging economies in Asia Pacific is expected to spur the demand for men’s underwear. Hence numerous international players are looking to enter the Asia Pacific men’s underwear market due to the huge untapped market in this region. For instance, Perry Ellis International agreed on a new license agreement with Good People Co. Ltd for selling men’s underwear and loungewear in South Korea in 2018.

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Among product types, boxer briefs segment was dominant segment accounting for 36.57% of the market share in 2016 and is expected to increase to 37.91% by 2025. The trunks segment is expected to grow at the fastest rate, with CAGR of 6.31% during the forecast period. Boxer briefs are a fusion of men's underwear that are long and similar to boxer shorts, however have a tighter and more comfortable fitting like briefs thus providing better comfort and protection. This is a major factor that is expected to drive the demand for boxer briefs in the global men’s underwear market.

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Friday, January 25, 2019

Offshore Wind Energy Market, by Component, Location, and Region – Trends, Global Forecast, 2018-2026

Offshore wind energy is the technology used to generate electricity from the wind using wind turbines constructed near the coastline of oceans and lakes. Offshore wind energy is the technology used to generate electricity from the wind using wind turbines constructed near the coastline of oceans and lakes. Offshore wind energy offers various advantages such as, installations of offshore wind energy allows in reduction of the overall capital expenditure. The energy generation are at higher speeds on offshore than on onshore which positively impact on triggering the market growth.

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Increasing demand for the renewable sources in power generation is the major factor driving growth of the offshore wind energy market

Increasing demand for renewable sources in power generation is major driver for the growth of offshore wind energy market. Increase in the energy consumption and rise in environmental concerns regarding the depletion of natural resources is major factor for increasing the demand for renewable sources in power generation. For instance, according to the Electronic Industries Alliance (EIA) organization, the total world energy consumption rises from 575 quadrillion British thermal units (Btu) in 2015 to 736 quadrillion Btu in 2040, an increase of 28%. Therefore, increasing energy consumptions leading to rise the demand of renewable sources in power generation positively influenced growth of offshore wind energy market.

The turbine segment is projected to hold the largest segment in the market

The turbine segment held largest market share in 2016 and is projected to retain its dominance throughout the forecast period. The increasing energy production become one of the growth of this segment in the market. For instance, according to the World Energy Organisation (WEO) the power generation particularly from wind and solar energy increased up to 200GW from 2013 to 2015, globally. In addition to this, the rising demand of technically advanced turbines have also accelerated the segment in this market. For instance, the turbine manufacturers such as C&F Green Energy, Bergey Wind Power, and Kelso Energy LTD are updating the turbines with advanced technologies such as onboard sensors, advanced rotor with the features of injection and compression moulding.

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Global Offshore Wind Energy Market: Competitive background

Key players operating in the offshore wind market include Siemens AG (Germany), ABB, Ltd. (Switzerland), A2Sea (Denmark), Nexans (France), EEW Group (Germany), General Electric (U.S.), Northland Power, Enercon GmbH, Gamesa Corporacion Technologica S.A., and Guodian United Power Technology Company Ltd.

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Thursday, January 24, 2019

Agriculture Equipment Market – Trends, Revenue and Competitive Analysis, 2025

Global Agriculture Equipment Market - Insights

Global agriculture equipment market have generated the revenue of US$ 103,463.9 million in 2016 up from US$ 100,321.0 million in 2016. By 2025, the agriculture equipment market is expected to generate a revenue of US$ 136,527.1 million with a CAGR of 3.53% in the forecast period. According to Population Reference Bureau, the world wide total population was 7,536 million in 2017 and is projected to reach 8,563 million by 2030. Increasing population is propelling demand for food, which in turn accelerated the demand for equipment’s in agriculture industry to reduce production time, increase efficiency, and save cost.

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Increasing government initiatives to support agricultural industry is driving market growth

Constantly increasing population is propelling demand for steady supply of food, which is major challenge for government of various economies. To overcome this challenge, government offers subsidiaries schemes and easy availability of advanced agricultural equipment at low cost. For instance, in India, Department of Agriculture, Cooperation and Farmers Welfare started Sub-Mission on Agricultural Mechanization schemes in 2014 to provide subsidiary to farmers on machinery.

The tractor segment held the dominant position in 2017

On the basis of product type, market is segmented into Tractors, Combine Harvesters, Rotavators, Power Tillers, Seed Drill, Thresher, Power Weeder, and Others. The tractor segment held the dominant position in the agriculture equipment market and is projected to retain its dominance throughout the forecast period. In 2017, the tractor segment generated the revenue of US$ 80,396.8 million and is expected to reach US$ 105,732.9 million by 2025 with a CAGR of 3.48%. The tractors are essential farming equipment’s used for various activities, both as standalone equipment and with other implements. Moreover, rising mechanization trend in agriculture is a major factor for the growth of segment in the agriculture equipment market.

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Key Players- Global Agriculture Equipment Market.

The major players operating in the global agriculture equipment market include AGCO Corporation, Agrostroj Pelhrimov A.s, China National Machinery Industry Corporation, Concern Tractor Plants, Deere & Company, Escorts Limited, Mahindra Group, Same Deutz-Fahr Group (SDF), Valmont Industries Incorporated, and Weifang Euroking Machinery

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Instant Coffee Market, By Packaging Type, Distribution Channel – Market Insights, Global Forecast, 2018-2026

Instant coffee is coffee powder that is produced by coffee beans that have been brewed at a higher ratio of coffee to water as compared to the regular coffee. In the production of instant coffee, there are two methods for drying coffee including spray drying and freeze-drying. In spray drying method, a spray device is used, in order to dry the coffee extract. The device transfers the hot air into the container and converts the product into fine powder. Further, in freeze drying method, the coffee extract is freeze at approximately -40 degree Celsius and then, the ice particles are treated separately in evaporation and drying chambers to produce instant coffee flakes.

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Market Dynamics:

Convenience is the major factor propelling growth of the instant coffee market, as it is easy to prepare as compared to fresh coffee. The fast paced lifestyles of consumers is fuelling demand for convenient food products, which in turn, is supporting market growth. Furthermore, the longer shelf life of instant coffee as compared to the bean or ground coffee, owing to its powdered texture, is another factor, aiding in the growth of the market. Furthermore, coffee contains various nutrients, such as lipids, carbohydrates, vitamins, amino acids, phenolic compounds, alkaloids and minerals. Polyphenols in coffee, works as an antioxidants which fight against free radicals. Owing to the rising awareness regarding these health benefits, there is a growing demand for coffee worldwide. For instance, according to the International Coffee Organization (ICO), world coffee consumption, had increased from 148,891 thousand bags (60 kg) during 2013-2014 to 157,382 thousand bags (60 kg) during 2016-2017, witnessing a CAGR of 1.9%. Thus, the rising consumption of the coffee, is anticipated to support the global growth of instant coffee market, as well.

However, the high content of acrylamide in the instant coffee as compared to the fresh coffee is hindering market growth. Acrylamide or acrylic amide is an odorless, white, crystal compound with chemical formula C3H5NO and is produced in the food products, when sugars and amino acids are heated above 120 degree Celsius. Acrylamide is neurotoxic and can damage peripheral and central nervous system (PNS and CNS) in both humans and animals.

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Market Outlook:

Asia-Pacific market is expected to record the fastest growth during the forecast period, witnessing highest CAGR among all. Growing demand for instant coffee in China and India is majorly supporting the regional growth of the market. For instance, according to the United States Department of Agriculture (USDA), the export of soluble coffee (instant coffee) in India had increased from 1,667 thousand 60 kg bags during 2013-2014 to 1,833 thousand 60 kg bags during 2016-2017. In 2017, Starbucks announced to purchase more than 1300 stores in China, in a deal worth US$ 1.30 Bn, in order to cater the growing demand for coffee. Further, according to the International Coffee Organization (ICO), in 2015, the instant coffee had contributed approximately 99% and 98% in the total retail sales of Chinese coffee market by volume and value respectively. Thereby, growing coffee market in China, is supporting the overall growth of instant coffee market as well.

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Wednesday, January 23, 2019

Yogurt Market, By Product Type, Distribution Channel – Research Revenue Competitive Analysis, 2018-2026

Yogurt is a dairy product that is made by the bacterial fermentation of milk. All types of milk, including skim milk (fat-free) and whole milk (full-fat) are used in the production of yogurt. Furthermore, yogurt contains probiotics—which are a family of healthy bacteria with live strains—which make it an extremely healthy dairy product. Products such as Greek yogurt contain beneficial nutrients such as iodine, which helps maintain weight of an individual. Furthermore, yogurts are widely available in a variety of flavors such as strawberry, mango, and raspberry. Healthier yogurt options such as those with low fat and low lactose levels are expected to gain traction, owing to the increasing health conscious among customers.

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Drivers:

Yogurt offers rich source of nutrients such as calcium, vitamin B-2, vitamin B-12, potassium, protein, and magnesium. Yogurt consumption is also linked to strengthening of the immune system and helping combat conditions such as diarrhea. Furthermore, rising health concerns among the populace, such as obesity and heart diseases are major drivers fueling growth of the yogurt market. According to the World Health Organization, 650 million people in 2016 were obese and

Trends:

Increasing number of frozen yogurt franchises such as Menchie’s Frozen Yogurt are being established globally. Frozen yogurt is considered to be a healthy substitute for ice cream, due to their lesser calorie content, lower fat content, and enhanced nutrient content per serving. Owing to these properties, the demand for yogurt is increasing among the health conscious consumers, thus driving growth of the frozen yogurt segment globally. To attract consumers, a number of frozen yogurt companies such as Orange Leaf, Yogurtland, and Menchie's Frozen Yogurt, display their calories-per-serving serving for every flavor offered.

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Market Outlook

In terms of value, Europe is expected to hold the dominant market, followed by North America. The drinking yogurt segment is gaining significant traction in the European region, which in turn is expected to result in the growth of the yogurt market in Europe. According to the EU, in 2015, the drinking yogurt category recorded highest number of product launches, accounting for 41.3% of all dairy product launches in Germany, Italy, U.K., Spain, and France.

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