Household
wipes are used to clean, polish, and disinfect various surfaces in a
house. Household wipes can be used to clean kitchen counters, window
surfaces, glass, appliances, and tiles in toilets, floors, metal
surfaces, wood surfaces, and furniture. Wipes can be of two types,
antibacterial wipes and non-antibacterial wipes. These household care
products keep the house neat and clean. Thereby they lower the risk
of illness and also help to enhance the surface appearance.
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Among
product types, disinfecting wipes segment accounted for the largest
market share in the global household wipes market, owing to their
hygiene providing nature. Disinfectants contain antimicrobial agents
such as pine oil, sodium hypochlorite, quaternary ammonium compounds
or phenols, which kills bacteria and viruses on surfaces.
Disinfecting wipes segment in the global household wipes market was
valued at US$ 1535.7 Mn in 2017, and is projected to increase to US$
2480.0 Mn by 2025, witnessing a CAGR of 6.3% during the forecast
period.
Among
region, North America is expected to dominate the global household
wipes market. According to a report of American Cleaning Institute
(October 2018), the cleaning products industry has impacted the U.S.
economy by US$ 59.1 billion in 2016. Moreover, 78% of U.S. residents
prefer ‘Light cleaning’ i.e. a general surface-level cleaning of
their household. Increasing awareness regarding cleanliness and
hygiene in North America contributes to higher share to the global
household wipes market.
However,
lack of hygiene awareness in few countries such as Qatar, Pakistan,
Indonesia, Ghana, Syria, and Sri Lanka is restraining market growth.
Lack of hygiene is the major cause of various diseases. According to
the National Center for Biotechnology Information (NCBI), diarrheal
diseases cause around 1.6 to 2.5 million deaths annually, which is
result of unhygienic conditions. Therefore, lack of hygiene awareness
in few countries may hamper the global household wipes market growth.
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Global
household wipes market was pegged at 542.6 Mn units in 2017, and is
projected to increase to 795.4 units Mn by 2025, witnessing a CAGR of
5.1% during the forecast period.
Asia
Pacific is the fastest growing region for household wipes market,
owing to emerging economies such as China and India in this region.
According to India Brand Equity Foundation Report (IBEF) on Fast
Moving Consumer Goods (FMCG), July 2018, Indian FMCG sector is
forecasted to report revenue growth of about 11-12 per cent in FY19
from 8 per cent in FY18. Moreover, revenues of Indian FMCG sector are
estimated to grow from US$ 49 billion in 2016 to US$ 103.7 billion in
2020. Therefore, growth of FMCG sector is expected to propel the
growth of household wipes market.
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