The recent
past has witnessed the increasing consumer preference and purchase of
inflatable tents more for personal use which ultimately is
adventurous activities like mountain biking, fishing, skateboarding
and backpacking. An inflatable tent is a tent that needs to be pumped
up to the pitch without poles, unlike the conventional pole tents.
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Major
advantages associated with the usage of an inflatable tent is its
technology that makes the setting up of the tent much easier with
minimal help. Also, the punctures in the inflatable tent can be
easily repaired although the tent is robust and durable. These
benefits have led to an increased adoption of inflatable tents in the
recent past.
Moreover,
with rising awareness regarding lifestyle diseases such as diabetes,
high blood pressure, and cardiovascular diseases, due to
physical inactivity, wrong body posture. Hence, people have started
to participate in outdoor activities like camping, hiking and others
to improve their health and lifestyle. These outdoor activities have
provided an impetus to the inflatable tents market since consumers
are making a purchase for it in order to be able to utilize it while
the activity lasts. According to the Society for Environmental
Communications, over 61% of all deaths in India in 2017 were due to
lifestyle or non-communicable diseases (NCDs).
Market
Dynamics
Major
factors driving growth of the global inflatable tent market is rising
popularity of outdoor recreational activities such as hiking,
camping, bicycling, fishing, motorcycling, snow sports, and others
across different economies. According to Outdoor Industry
Association, 144.4 million Americans, or 48.8% of the US population,
participated in an outdoor activity at least once in 2016.
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Also,
inflatable tents are handy, hassle free to set up, and convenient to
carry till the destination, owing to which it is preferred and
purchased more over other forms of tent.
Increasing
adventure tourism has fueled growth of the global inflatable tents
market. According to the Government of India, adventure tourism is
gaining popularity and is a vibrant, dynamic, and fast changing
sector and tourism alone accounted for around 9% of the global GDP in
2016.
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