Yogurt
is a dairy product that is made by the bacterial fermentation of
milk. All types of milk, including skim milk (fat-free) and whole
milk (full-fat) are used in the production of yogurt. Furthermore,
yogurt contains probiotics—which are a family of healthy bacteria
with live strains—which make it an extremely healthy dairy product.
Products such as Greek yogurt contain beneficial nutrients such as
iodine, which helps maintain weight of an individual. Furthermore,
yogurts are widely available in a variety of flavors such as
strawberry, mango, and raspberry. Healthier yogurt options such as
those with low fat and low lactose levels are expected to gain
traction, owing to the increasing health conscious among customers.
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Drivers:
Yogurt
offers rich source of nutrients such as calcium, vitamin B-2, vitamin
B-12, potassium, protein, and magnesium. Yogurt consumption is also
linked to strengthening of the immune system and helping combat
conditions such as diarrhea. Furthermore, rising health concerns
among the populace, such as obesity and heart diseases are major
drivers fueling growth of the yogurt market. According to the World
Health Organization, 650 million people in 2016 were obese and
Trends:
Increasing
number of frozen yogurt franchises such as Menchie’s Frozen Yogurt
are being established globally. Frozen yogurt is considered to be a
healthy substitute for ice cream, due to their lesser calorie
content, lower fat content, and enhanced nutrient content per
serving. Owing to these properties, the demand for yogurt is
increasing among the health conscious consumers, thus driving growth
of the frozen yogurt segment globally. To attract consumers, a number
of frozen yogurt companies such as Orange Leaf, Yogurtland, and
Menchie's Frozen Yogurt, display their calories-per-serving serving
for every flavor offered.
Market
Outlook
In
terms of value, Europe is expected to hold the dominant market,
followed by North America. The drinking yogurt segment is gaining
significant traction in the European region, which in turn is
expected to result in the growth of the yogurt market in Europe.
According to the EU, in 2015, the drinking yogurt category recorded
highest number of product launches, accounting for 41.3% of all dairy
product launches in Germany, Italy, U.K., Spain, and France.
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