Tissue
towel is an absorbent towel made from tissues. Unlike cloth towels,
tissue towels are disposable and can be used only one time. Tissue
towels are light weight, soft, and has good strength and absorbency.
It offers various advantages such as prevention of bacterial
infection when used for hand drying, which reduces the risk of
communicable diseases such as cold and flu. These factors are driving
growth of the tissue towel market.
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Among
product type, the roll towel segment is expected to account for the
largest market share over the forecast period. Roll towels are more
economical, less labor-intensive, and more sustainable when compared
to fold towel and box towel, which is expected to fuel growth of the
segment. Furthermore, roll tissue towels are eco-friendly, as it does
not require polypacks.
Among
end-use industry, the healthcare segment is expected to account for a
significant revenue share over the forecast period due to increasing
health awareness and healthcare spending. According to the Centers
for Medicare & Medicaid Services (CMS), in 2016, the healthcare
spending increased by 4.3% in the U.S. to reach US$ 3.3 trillion.
Asia
Pacific is the fastest growing region in the global tissue towel
market, owing to increasing international trading of tissue and
tissue products in this region. According to the Department of
Commerce, International Trade Administration (ITA), the total imports
of tissue, towel, and similar products to Australia was valued at US$
133,196 thousands in 2013 and increased up to US$ 156,562 thousands
in 2015.
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Europe
is expected to account for significant market share in the global
tissue towel market, in terms of revenue, over the forecast period.
This is attributed to new product launches and technological
innovations in this region. For instance, in 2015, Svenska Cellulosa
AB launched compressed household tissue towel, Okay Compressé, which
is less bulky as compared to regular household towels and emits less
CO2 into the environment.
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