Pressure
sensitive adhesives adhere on surfaces on application of pressure.
Emulsion pressure sensitive adhesives consists of emulsion polymers
including acrylics, polyvinyl acetate, and ethylene vinyl acetate. It
is commonly used in labelling, tapes, and packaging.
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Ethylene
vinyl acetate and polyvinyl acetate segments held significant market
share in 2017 in the global emulsion pressure sensitive adhesives
market. They are widely used in construction, paperboard packaging,
envelopes, and labels, owing to its advantages such as low cost and
non-toxicity.
Acrylic
polymers segment is gaining traction in the global pressure sensitive
adhesive market due to its advantages such as high tack and peel
strength, good mechanical stability, and cohesive strength. They are
widely used in envelopes, decal, label applications, and medical
tapes.
Market
Dynamics
Emission of
volatile organic compounds are low in emulsion pressure sensitive
adhesives, as compared to solvent-based pressure sensitive adhesives.
Volatile organic compounds are toxic to environment and human health.
Moreover, regulatory bodies such as the U.S. Environment Protection
Agency and European Commission has stringent regulations on volatile
organic compound emissions. For instance, Directive 1999/13/EC of the
European Commission limits the emission of volatile organic
compounds. Increasing environment concern and regulations is a major
factor driving growth of the global emulsion pressure sensitive
adhesive market.
Advantages
of emulsion pressure sensitive adhesives such as ease of handling,
non-flammable, free of organic solvent, environmentally compliant,
and cost-effective is aiding in growth of this market, globally.
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Growing
demand for emulsion pressure sensitive adhesives in labelling and
packaging is propelling growth of the global emulsion pressure
sensitive adhesives market. According to Coherent Market Insights,
e-commerce packaging market was valued at US$ 21.43 billion in 2016
and is expected to surpass US$ 33.89 billion by 2025. This growth in
the e-commerce packaging industry is increasing demand for various
packaging materials including emulsion pressure sensitive adhesives,
thereby driving the market growth globally.
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