Printing
Machine are devices used for reproducing text and images using a
template. Printing Machines are used by the publishing companies to
print various documents in large and commercial volumes. These
machines use the simple mechanism of applying pressure to a
thoroughly inked moulded surface resting on the designated cloth of
paper. The development of printing machines has made for printing of
books, newspapers, magazines, and other such reading materials in
huge numbers. Printing plays an important role in the promotion of
literature. For instance, according to World Association of
Newspapers and News Publishers(WAN-IFRA) 2017 facts report, it is
estimated that daily 2.7 billion of the world’s population around
the world reads a newspaper in printed format.
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Growing
packaging industry and increasing demand for advance graphics in
packaging industry are major driving factors for growth of the
printing machine market, globally. For instance, according to the
Coherent Market Insights analysis, it is estimated that India
packaging industry is expected to grow with a CAGR of 18 percent over
the forecast period (2015-2020). Furthermore, increasing e-commerce
industry is become one of the major driving factor for packaging
market growth, which parallel accelerated the demand for printing
machine. For instance, according to the Indian brand equity
foundation, in 2016, the India e-commerce industry generated the
revenue of US$ 15 billion and is expected to reach US$ 64 billion
2020, with a CAGR of 44.8 percent over the forecast period 2016 –
2020.
Offset
printing process used in majority of the printing applications is
driving the printing machine market growth
The offset
printing process is the most common form of printing method used for
many applications such as book notes, packaging, marketing material
etc. If anything needs to be printed it can be done with the help
Offset Printing. This printing technique is used for newspapers,
books, legal forms, and documents, magazines, brochures, business
cards,letterhead, catalogues, booklets,business forms, flyers,
brochures, calendars, invitations, packaging industry, and much more.
Offset printing process is often used in combination with
lithographic printing. In offset-lithography, the paper does not come
into direct contact with the printing plate. Instead, the image is
transferred to a rubber roller. The process produces prints with
rich, smooth solids without the streaking found in lesser quality
prints. This printing method is very suitable for print media. Thus,
offset printing is more widely used for printing purpose and hence it
is expected that market for offset lithography printers will be
majorly driven by growth in the printed media sector.
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Majority of
the population worldwide is indulging in reading activities on a
daily basis such as newspaper, magazines, books or comics. Although
these forms of reading materials are widely used by many people, the
growth of digitalization is likely to impact the growth of print
machine market. For instance, according to World Association of
Newspapers and News Publishers (WAN-IFRA) 2017 facts report, digital
advertising revenue reached to US$ 9588 million in 2016, up from US$
9110 million in 2015, observing an increase of 32 percent in past
five years. This increases the challenges faced by publishers.
Increasing penetration of digital data or reading materials such as
subscribing to online news websites, e-books etc. is likely to hamper
growth of the printing market.
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